Chadstone Fashion Capital
What we did:
Welcome to Camp Springvale! A fun and interactive School Holiday Program that includes Spring-time craft as well as more active activities for the kids! A custom designed handbook featured a fun birdwatching activity that kids partook in to encourage shoppers to move around the centre.
Our purpose was to take customers on a travel journey through Chadstone shopping centre during the January school holidays. Little shoppers were invited to create personalised passports and then embark on their trip to 5 cities, located throughout Chadstone in a fun and interactive way.